Platform Build & 12-Month SEO Turnaround for LYM Real Estate
LYM Real Estate
Platform built early 2025 · SEO since June 2025 · ongoing retainer
LYM Real EstateA full Next.js real-estate platform for LYM Real Estate, plus a 12-month SEO turnaround. After building the platform, we took over a stalled, outsourced SEO effort in mid-2025 — and from a near-zero base grew it into a real organic-and-AI search presence: Domain Rating from 1 to 16, monthly impressions from ~11K to 150K+, and citations across every major AI engine.
LYM Real Estate, a Dubai brokerage established in 2008, was running on a legacy site with weak search visibility, manual content updates, and a poor mobile experience — and an outsourced SEO effort that had gone nowhere. Organic search was effectively flat; the digital presence didn't reflect the depth of the business.
- 01
Built a high-performance Next.js real-estate platform — property listings with live maps, fast and mobile-first, with technical SEO built into the architecture.
- 02
Gave the team an admin content hub (CMS) to publish listings, area guides, and market content without a developer — plus gated client areas for protected content and lead capture.
- 03
Took over the SEO in mid-2025 and rebuilt it around content that ranks — area guides, investment guides, and market intelligence targeting how buyers and investors actually search.
- 04
Engineered for both classic and AI search — structured data, clean architecture, and Core Web Vitals — so the content earns positions and gets cited in AI answers.
- Next.js platform — property listings + Google Maps, fast & mobile-first
- Admin content hub (CMS) — publish listings & guides without a developer
- Gated client areas + lead capture
- Technical SEO — structured data, clean architecture, Core Web Vitals
- Content engine — area guides, investment guides, market intelligence
- Optimised for AI search (GEO) — structured for AI-answer citations
In twelve months, from a near-zero base: Domain Rating climbed from 1 to 16, monthly organic impressions grew from ~11K to over 150K, and average position moved onto page one. LYM now ranks #1–#5 for non-branded informational searches — Dubai metro guides, area and project queries — and is cited across every major AI engine: ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity, Copilot, and Grok. We continue to operate and optimise it.
We don't hand a brand a website and walk away — we build the platform, then run the SEO that makes it compound. A year in, LYM owns informational search in its niche and shows up in AI answers, on a foundation we keep operating.
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