Website Build, Return & SEO Programme for MobuWealth
MobuWealth
Built January 2026 · back with us since June 2026 · ongoing retainer
Web, SEO and measurement for MobuWealth, a Dubai firm offering SME finance, UAE tax and personal wealth advisory. We built its site in January 2026 and handed it over. When the firm came back to us in June, we did accessibility and technical work on its priority pages, redesigned the site around its core services, built a UAE Tax pillar page and hub around the firm's articles, and moved analytics onto one clean setup.
We built MobuWealth's site in January 2026 and handed it over for the firm to run. By the time it came back to us in June, the site had grown well beyond what we handed over and needed work on accessibility, search and measurement. It needed clearer signals for search, including a home page headline built around what people look for and one consistent set of head tags. Its UAE Tax articles had no hub to sit in, and its tracking needed consolidating so the firm could read its analytics as one picture.
- 01
Consolidated the head tags and structured data so each page sends search engines one consistent set of signals.
- 02
Worked through accessibility on the home page and two priority pages to WCAG AA, including colour contrast.
- 03
Redesigned the site around the firm's core services, SME Finance, UAE Tax and Personal Wealth Advisory, so each one has its own clear home.
- 04
Built a UAE Tax pillar page and organised seven of the firm's tax articles into a hub around it.
- 05
Rewrote key pages around how people search, and added two accounting articles.
- 06
Removed stray tracking and rebuilt analytics on a single GA4 property through GTM.
- 07
Imported WhatsApp and call conversions into Google Ads, so enquiries are measured alongside the campaigns.
- 08
Built a UAE Corporate Tax search campaign in Google Ads, launched in August 2026, with a dedicated landing page, sitelinks, conversion tracking and a WhatsApp hand-off page.
- Site rebuilt around SME Finance, UAE Tax and Personal Wealth Advisory
- UAE Tax pillar page with a seven-article hub
- Accessibility work to WCAG AA on priority pages
- One GA4 property through GTM, with stray tracking removed
- WhatsApp and call conversions imported into Google Ads
- UAE Corporate Tax search campaign and landing page
Monthly Google impressions grew from 361 in May to 1,690 in October 2026, after peaking at 2,471 in August. Pages appearing in search rose from 14 in June to 23 in October, after a high of 31 in July. These are early visibility numbers, and the work continues. Each core service now has a clear home on the site, the priority pages were brought up to WCAG AA, and analytics runs on one clean setup.
Clear pages, sound technical work and measurement the firm can trust, for a client who came back to us when the site needed expert hands again.
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