Website Redesign, Technical SEO & Ads Tracking for Atom Inspections
Ongoing web, SEO and Google Ads work for Atom Inspections, a Dubai property inspection and snagging consultancy. We redesigned the homepage, built a dedicated Ads landing page with conversion tracking that fires on real clicks, repaired the site's structured data and cut homepage weight by 76%. Since November 2025 its Domain Rating has gone from 7 to 18, its index has shrunk from about 226,000 junk URLs to about 110, and it has earned its first citations in Google's AI Overviews.
Atom Inspections' site was carrying serious technical debt: a sprawling index of roughly 226,000 unindexed junk URLs, heavy pages, and structured data pointing at dead paths. Lead measurement was thin too. Google Ads conversions fired on page load, so the numbers said little about real enquiries. For a credibility-driven inspections firm, the site was undercutting the business.
- 01
Cleaned up the index, from about 226,000 junk and unindexed URLs to about 110, so Google crawls the pages that matter. Repaired structured data across the site, including 41 dead image references, and consolidated weak posts with 301 redirects.
- 02
Redesigned the homepage on a new design system, and built a dedicated property-snagging landing page for Google Ads. The client approved both in October 2026.
- 03
Rebuilt the tracking: Ads conversions now fire on a real click, with GA4 lead events and a WhatsApp hand-off from the landing page.
- 04
Cut homepage weight from 13.9 MB to 3.3 MB, removed third-party image hotlinks, and shipped accessibility work including keyboard navigation, form error handling and contrast fixes.
- 05
Added an instant-quote flow, a sample-report preview, and Terms, Privacy and Refund pages.
- Homepage redesign, approved by the client in October 2026
- Dedicated Google Ads landing page for property snagging
- Ads conversions that fire on a real click, plus GA4 lead events
- Index cleanup and structured-data repair across the site
- Instant-quote flow and sample-report preview
- Ongoing SEO and paid search on a monthly retainer
Domain Rating has moved from 7 to 18 (Ahrefs, November 2026). The index went from about 226,000 unindexed URLs to about 110, the homepage and Ads landing page are live and client-approved, Ads conversions now measure real clicks, and the site has earned its first citations in Google's AI Overviews. Non-brand search is the current focus of the retainer.
Web, SEO and paid search run as one retainer: the site, the tracking behind the ads, and the index and schema work that search depends on. We keep operating it month after month.
// Want a system like this for your business?
Frequently Asked Questions
Related case studies
StaysDxb FinOps Portal
A FinOps portal for Dubai short-stay operator StaysDxb (37+ units) — a fully operational operations dashboard, an event-driven automation layer, and “Joey”, a read-only AI ops assistant the team runs from Slack. Joey answers questions and drafts guest messages across bookings, payments and units; the platform handles the recurring finance and lead work. Together they save the team at least four hours a day.
Platform Build & 12-Month SEO Turnaround for LYM Real Estate
A full Next.js real-estate platform for LYM Real Estate, plus a 12-month SEO turnaround. After building the platform, we took over a stalled, outsourced SEO effort in mid-2025 — and from a near-zero base grew it into a real organic-and-AI search presence: Domain Rating from 1 to 16, monthly impressions from ~11K to 150K+, and citations across every major AI engine.
Website Build, Return & SEO Programme for MobuWealth
Web, SEO and measurement for MobuWealth, a Dubai firm offering SME finance, UAE tax and personal wealth advisory. We built its site in January 2026 and handed it over. When the firm came back to us in June, we did accessibility and technical work on its priority pages, redesigned the site around its core services, built a UAE Tax pillar page and hub around the firm's articles, and moved analytics onto one clean setup.