Film-Led Rebuild, SEO & Google Ads for VitraGuard
A film-led website rebuild, SEO and Google Ads for VitraGuard, a Dubai brand supplying glass safety and UV window film with published pricing. We launched a 34-page site in June 2026, cut its image weight from 71 MB to 2.9 MB, and moved its average Google position from 36.4 in July to 12.5 in October.
VitraGuard was a new brand with no organic history and a site that led with the wrong product. Its core business is glass safety and UV window film, but the site was built around a different offer, and it carried 71 MB of PNG images that made every page heavy.
- 01
Repositioned the site around film, with a pillar page, a pricing page with a calculator, a how-it-works page and segment pages for different buyers.
- 02
Converted 34 PNG images to WebP, taking image weight from 71 MB to 2.9 MB.
- 03
Rolled out WCAG AA work across 32 pages, and added structured data, GTM and GA4.
- 04
Published 16 Insights articles to build search coverage for a brand starting from nothing.
- 05
Launched Google Ads Search in Dubai in August 2026, and produced brochures in English and Russian.
- Film-led site with 34 pages in the live sitemap
- Pricing page with a calculator
- Segment pages for different buyers
- WCAG AA work rolled out across 32 pages
- Google Ads Search live in Dubai since August 2026
- Brochures in English and Russian
From a standing start, the site's average Google position moved from 36.4 in July to 12.5 in October 2026. Monthly impressions grew from 250 to 922 and clicks from 10 to 41, with 27 pages appearing in search in October. It's a small, specialist market, so we judge progress on position and coverage as much as on volume.
A new brand in a small niche can still build real search presence if the site is fast, clear about what it sells, and backed by content that answers buyers' questions.
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